Words by: Thy Tran (She/Her) & White Rabbit Social

A remarkable group of Asian creatives have emerged as trailblazers, challenging outdated narratives and reshaping the Australian beauty standards. 

These artists and influencers aren’t just sharing makeup tips—they are reclaiming their place in the land down under, proudly weaving their rich, diverse stories into the fabric of an industry that’s still playing catch up in a lot of areas. 

These women remind the communities they represent that we deserve not only to be heard but to be represented.

They are building a more inclusive, colourful world with their platforms and businesses, and we’re privileged to be able to watch on! 

Let’s jump in:

1. Chloe Zhu, @cloiey

Chloe Zhu is transforming the fashion and beauty industry through her inclusive press-on nail business, ‘Glowie By Her’ and her personal brand, @cloiey. 

In just a few years, she has made a significant impact in the Australian beauty space, pivoting from running a tutoring business to creating a thriving press-on nail empire.

Chloe famously stated to 7News, “I dropped out of university, now I make $10,000 a day” showcasing her young entrepreneurial spirit.

Proud of her Chinese heritage, she integrates cultural elements into her work, catering to diverse skin tones and blending Eastern and Western aesthetics.

2. Tina Yong, @tina_yong

Tina Yong is a symbol of perseverance in championing authenticity.

With over a decade of experience in social media, Tina began her journey in Sydney and has since explored various corners of the world. 

Entering the Australian Beauty industry before the popularising of D&I, she has carved out a profound role as a beauty influencer and entrepreneur while celebrating her Vietnamese roots.

Her fresh, sisterly perspective resonates with her followers, making her a beloved figure in the beauty community. 

Young has collaborated publicly with brands like Pixi Beauty on creative projects like her Tones & Textures eyeshadow palette.

More recently, founding The Petite Club, that offers lashes and brow solutions, including their best-selling PerkyPerm Brow Lamination Kit.

Tina Young has over 3.7M followers on YouTube, and has taken her audience along in her growth journey and life stages.

3. Emily Hong, @sunshineeskin

Emily is a colour and fragrance specialist by trade and a long time beauty lover.

Being a beauty enthusiast in an industry that often demands perfection was one of the reasons why Emily decided to bear all and generously take us along on her Acne and Accutane journey.

We adore so many things about Em, but her consistency to authenticity has always made her page a safe space online.

Emily’s content extends beyond her skin journey, into talks about mental health and how to navigate mental wellness linked to visual appearance.

Having worked with large brands like MECCA and Adore Beauty, Emily’s work continues to show skin and cultural representation in the beauty space.

4. Sarah Tirona, @by.stirona

Sarah of @by.stirona shows up with some serious beauty knowledge, with an extra soft spot for curated luxury picks. Sarah hops on her stories regularly, speaking about how to be unapologetically yourself.

Often sharing her experience being a young person and not having any representation in the media, She’s passionate about being the person that her youngest self could look up to and be inspired by, believing that representation helps young people of colour to dream bigger.

A recent reel of hers was captioned “Oh how it would’ve been different if I grew up seeing more Asian representation in the Australian media… Diversity & inclusion matters.

Now I’m just trying to be that girl for my 14 year old self and other young POC.” which sums up her mission to show up for herself, and POC wondering if the beauty community is for them, too.

5. Dr. Michelle Wong, @labmuffinbeautyscience

Dr. Michelle Wong, the brains behind @labmuffinbeautyscience, is a leading personality in skincare education. 

As a cosmetic chemist, she demystifies complex ingredients and dispels skincare myths with her sarcastic humour, making the science digestible yet entertaining. 

Her engaging content includes relatable science experiments, product reviews and playful tutorials, providing followers with both knowledge and entertainment. 

Wong blogs and creates regularly on her website labmuffin.com and her YouTube channel, @LabMuffinBeautyScience, that has over 600K science-loving followers.

Offering a Free Exfoliating Guide, and providing endless resources helping educate the average consumer about beauty science, the impact Wong has made on the beauty space can not be understated.

You can purchase her recently released book, The Science of Beauty: Debunk the Myths and Discover What Goes into Your Beauty Routine, here.

6. Shanice Edano, @shaneeyceglows

Shanice is emerging as a vibrant presence in the Australian beauty scene, radiating positivity and self-love. 

As a skincare enthusiast with acne-prone skin, she advocates for embracing individual beauty. 

Proudly representing her Filipino heritage on Instagram @shaneeyceglows, her content features fun reviews, tutorials and inspiring messages.

Shanice's warmth and charm remind us that change starts from within, encouraging us to shine too.

Conclusion

These remarkable Australian-Asian beauty creators are boldly appearing in the public eye and challenging the status-quo, which we love! 

It’s exhilarating to witness Asian creators flourishing in the Australian beauty space, bringing their unique perspectives and traditions to our attention through their creations.

Their success showcases the power of diversity and it’s a strong reminder for brands to actively engage with more Asian creatives, fostering richer, more inclusive representation across the industry on a national scale.

By embracing their cultural pride and advocating inclusivity, they’re not just reshaping beauty standards—they’re crafting a vibrant landscape for us all in the Australian industry.