Holme Beauty: Picks For The 30% Off Black Friday Sale
The Female-Founded Australian Brand Redefining Beauty Standards & Pushing Women to #BackYourBeauty
Holme Beauty is an Australian-owned, female founded brand by the inspirational and talented Hilary Holmes.
Holme Beauty is a brand that is making waves in the Australian beauty industry and not just because of their products, but because of how they show up for everyone, regardless of their life experience, skin tone or gender.
Fun fact? You can witness this first hand with all their campaign ambassadors and who they name their products after- the launches always features fearless, smart, extremely gorgeous ladies who are making a change in this world.
Is Holme Beauty For You?
In an industry where brands are fixated on using models that fit the image of perfect, Holme Beauty proudly celebrates women from diverse backgrounds and experiences - including women of diverse abilities, women of all ages, women with curvier bodies, women who write about taboo topics, women of colour, and those often overlooked by brands for not fitting the conventional mould of beauty.
Hilary, through Holme Beauty, is rewriting the narrative that beauty isn’t just tanned skin, blonde hair and blue eyes: it’s showing up for yourself how you are and backing your own unique beauty- even if you don’t fit societal norms. Holme Beauty’s slogan is #BackYourBeauty, and it’s reflected in all of their work.
This holiday season, Holme Beauty has special offerings where you can get their limited edition holiday collection in different sets. Their Black Friday sale just went live where they have a whopping 30% off site wide (including the gift sets) which is extremely generous.
Let’s look at my picks for the sale.
Holme Beauty Base Primer
The first ever product that was launched by Holme Beauty. A silky, light-weight primer that doesn't accentuate pores.
Absorbs beautifully into the skin and gives the most natural glow-from-within look.
There are multiple ways to use these primers:
You can apply it before your foundation.
You can use it as a skin tint.
Mix it with your foundation for making it more glowy.
Use it as a highlighter.
Deeper shades of these primers can be used as bronzers too.
It comes in 5 universal shades - Shades from lightest to deepest are:
Bling: A sheer, iridescent layer on the skin, free from any undertones.
Bang: A light champagne tint, ideal for pale to lightly tanned skin tones.
Burst: A neutral-toned golden bronze for deeper, slightly tanned complexions.
Boom: A deeper bronze shade that delivers a radiant glow to lighter African skin tones, tanned South East Asian complexions, and darker First Nations skin.
Beam: A deep, warm, dark bronze designed to blend effortlessly into the richest skin tones.
My personal shades are:
Left to Right: Bang for highlighting, Burst as a base, Beam for bronzing.
Holme Beauty Hytride Flex Concealers & Colour Correctors
Hytride Flex Concealer Range
The only concealer I wear and I love! I have dry skin so concealers aren’t my skin’s best friend but this one has changed the game for me.
Truly a unique, hydrating formula, which gives you coverage without drying you out. Well it’s a korean formula so you know the hydration is no joke!
The formula is also infused with innovative skincare technology that ensures the product feels weightless, flexible, and grippy on the skin along with Vita Freeze (a unique tripeptide complex) and Caffeye-like Vita (an alternative to caffeine which is 16x more powerful).
Blends very seamlessly, and you can layer it without it looking cakey on your skin.
I would say the coverage of this concealer is how you want it to be. You can sheer it out or build it up. Super adaptable.
When Holme Beauty launched these concealers, they launched it as a 3-step system where you correct, conceal and brighten.
All concealers fall under these 3 categories. However, you can also simply use the concealer itself too.
Hytride Flex Concealer Swatches
15 shades in total from which 2 are color correctors, 1 is a brightener, and the rest are concealers.
Medium and deeper skin tones can actually use lighter shades from the ‘concealer’ range as their brightening shade.
The range is super versatile, I can actually correct, conceal, brighten and contour with all the shades available.
My personal shades are: Peach to colour correct, MW1 Etta to conceal, LW1 Sylvia to brighten and DEN1 Luvvie to bronze
Holme Beauty Embodiment Blushes
One of the most long lasting cream blush formulas I’ve ever tried.
Once they set, they do not budge at all.
Very creamy, light-weight fluid that glides on like butter.
The formula is infused with light reflecting particles that give a 3-Dimensional glow instead of making your face look flat.
Comes in 6 stunning shades.
Clementine: Soft peach perfection for fairer skin.
Gemma: Pale pink with a champagne glow.
Phoebe: Universally flattering pinky peach.
Mia: Warm English rose with a subtle shimmer.
Jamila: Deep berry with a golden radiance.
April: Rich rust with warm, buttery tones.
I love making a blush cocktail where I mix shades for a custom colour that suits my look.
Quick Tip: You can apply a deeper shade on the high points of the cheekbone and a lighter shade on the apples of the cheek for a gradient effect.
My favourite shade is April, however, I also love Jamila, and for some gradient blush, I use April on my high points and Mia on the apples of the cheek!
Holme Beauty Empowder Duette
The powder that will make you fall in love with face powders. Powders are super important in your makeup routine if you want longevity.
Long gone are the days when powder was cakey, dusty, etc.
Empowder Duette is your buttery, silky powder that softens and blurs without making your skin look dull. Its infused with encapsulated squalane and micronised
It is a dual-toned powder where one end is your translucent side and the other end is your slightly (3%) pigmented side- so don’t worry about you looking muddy or having your base go orange.
I use the translucent side to mattify all the areas where I usually get oily (usually my T-zone) and the tinted powder side to set my cheeks and the perimeters of my face.
It comes in 2 shades, Light/Medium and Medium/Deep. The translucent side on both of shades remain the same, however one has the sheer-tinted powder which suits light to medium complexions and the other is suited for medium to deeper tones.
I can personally wear both as the tint on both is extremely minimal.
The outer compact is designed to give you a feel of what’s inside, it has a luxurious creamy marble effect that gives you a rich, sophisticated vibe.
Holme Beauty Stay Glaze Duo (Limited Edition)
You have probably not worn a lip like this. I genuinely don’t think there is anything like it in the market and you can hold me accountable for this!
Stay Glaze is a lipstick and a lip stain, a 2-in-1 product that glides on your lips like icing on cake.
The finish is highly glossy but then as it wears down, it leaves a beautiful, nourishing tint which makes it look impeccable.
The formula is actually smudge proof and super long lasting, so if you are someone who wants a gloss but hates the fact that you have to reapply it so many times, Stay Glaze is your answer.
Like the name depicts, these Stay Glazes will make your lips look like a glazed donut and they will stay glazed as it’s a long lasting formula.
It's very hydrating and won’t dry your lips out.
It's such a great product for people who don’t have time for touch ups.
Comes in 2 shades, Anabelle and Emma.
Emma: Soft neutral pink
Anabelle: Warm rusty brown
This is a limited edition launch from Holme Beauty which is just for this holiday.
You can buy these Stay glazes separately but it also comes in a set which I think is absolutely perfect for gifts or even for yourself.
Holme Beauty Brushes
Holme Beauty brushes dominate my makeup bag. At this point, the entire brand dominates my makeup bag but I am not complaining about it at all!
These brushes are so soft to touch, incredible quality, and they make my products perform better.
You can argue that makeup brushes don’t matter much, but trust me they do. Product is part of the equation, your technique, your brushes complete the equation. The only maths I can do, LOL.
These brushes are made from vegan hair and sustainably sourced wood handles. These vegan hair bristles mimic natural hair and each brush is designed to perform exceptionally well.
Very durable, these will last you for a long long time!
Holme beauty has 6 brushes and all of them have launched over a period of time, so you know that these have been thoughtfully designed so that they perform well.
The brushes are as follows:
Brush Number One: Effortlessly create the perfect base with this ultimate all-in-one face brush, ideal for primers, foundations, and cream products.
Brush Number Two: A versatile precision tool for highlighting, setting, and reaching every contour of your face with ease.
Brush Number Three: Designed for smaller faces, this multi-use brush blends moisturizers, primers, and cream products seamlessly.
Brush Number Four: Perfect for blush application, this artist-inspired brush offers versatility for all complexion products.
Brush Number Five: A travel-friendly tapered brush, ideal for flawless powdering in even the hardest-to-reach areas.
Brush Number Six: Achieve an undetectable, seamless finish with this concealer brush crafted for precise, pro-quality application.
My most used brushes are: Number One and Number Two.
I just love the versatility of these brushes and they just feel so soft and impeccable on my skin.
I need back ups and mini sizes of these brushes! Isn’t that a good idea?
Summing it up
Apart from these individual picks, I would highly recommend checking out the holiday sets or the duos from mini + sets tab on the Holme Beauty website.
You can shop great bundles with best sellers- and it’s a great way to try more from the range, saving a few bucks compared to buying them individually.
This holiday season, I would like to make a humble request to all of you to shop more intentionally and from brands that align with your values.
Support start-ups.
Support female owned brands.
Support brands that are changing lives and making waves in the industry.
Most importantly, shop only if you need to.
These guides are there just to help you, but if you want to opt out, it’s completely okay to do so.
Thank you for taking the time out to read this guide!
If you like everything beauty and skincare, drop me a hello on IG @that.brown.skin - and I’ll see you in the next article x
Further Reading: My Honest Review of Australian Makeup Brand Holme Beauty. Here’s my Top Picks
Gift Guide: A Gift Guide Full of Only Women Owned Brands
Gift Guide: A Luxe Guide to Gifting in 2024