Privacy Policy
Last Updated: 01/01/2026
Introduction
White Rabbit Social is committed to protecting your privacy and providing quality services to you. This Privacy Policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure, and dispose of your Personal Information.
Throughout this policy, White Rabbit Social may be referred to as “we”, “us”, or “our”.
Personal Information We Collect
Personal Information is information or an opinion that identifies an individual.
The Personal Information we collect may include, but is not limited to:
- Names
- Delivery addresses
- Email addresses
- Mobile numbers
- Telephone numbers
This Personal Information may be obtained in many ways including:
- Online purchases
- Email subscriptions and newsletter sign-ups
- Interviews and contributor submissions
- Correspondence (email, direct messages, or contact forms)
- Telephone communications
- Use of our website at www.whiterabbitsocial.com
- Cookies and analytics tools
- Publicly available sources
- Third parties where authorised
We do not guarantee the privacy policies or practices of authorised third-party websites linked to or from our website.
How We Use Your Personal Information
We collect your Personal Information for the primary purpose of providing our services to you, including:
- Delivering editorial content, newsletters, features, and updates
- Providing relevant product information (including new arrivals, stock updates, and editorial recommendations)
- Processing and delivering purchases
- Communicating order or delivery updates
- Providing customer service and support
- Marketing and promotional communications (where consent has been provided)
We may also use your Personal Information for secondary purposes closely related to the primary purpose, where you would reasonably expect such use or disclosure.
You may unsubscribe from our mailing or marketing communications at any time by using the unsubscribe link or contacting us at press@whiterabbitsocial.com.
Where practicable, we will explain why we are collecting your Personal Information and how we intend to use it at the time of collection.
Sensitive Information
Sensitive information is defined under the Privacy Act and includes information or opinions about matters such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, criminal record, or health information.
We will only collect or use sensitive information where:
- It is necessary for the primary purpose for which it was obtained
- It is directly related to a secondary purpose
- You have provided consent
- It is required or authorised by law
Third Parties
Where reasonable and practicable, we will collect Personal Information directly from you. However, in some circumstances, we may receive Personal Information from third parties.
In such cases, we will take reasonable steps to ensure you are aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in the following circumstances:
- To third parties where you have consented to the disclosure
- Where required or authorised by law
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse, loss, and unauthorised access, modification, or disclosure.
When your Personal Information is no longer required for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify it. However, some Personal Information may be retained in client or business records for a minimum of seven (7) years, where required by law.
Access to Your Personal Information
You may request access to the Personal Information we hold about you, and request corrections, subject to certain exceptions.
To request access, please contact us at press@whiterabbitsocial.com.
We do not charge a fee for access to your own Personal Information. To protect your privacy, we may require identification before releasing information.
Collection of Computer and Website Data
When you access or browse the White Rabbit Social website, our servers may automatically record information your browser sends. This may include:
- IP address
- Browser type
- Referring website
- Pages viewed
- Time spent on pages
- Search queries and interactions
- Dates and times of access
This information is collected for analysis and evaluation to help improve our website, content, and services. It is not used to personally identify you.
Cookies, Analytics, and Advertising
White Rabbit Social uses Google Analytics, a web analytics service provided by Google Inc. Google Analytics uses cookies to analyse how users interact with the website. Information generated by cookies may be transmitted to and stored on Google servers outside Australia.
Google may use this information to compile reports on website activity and provide other services relating to website and internet usage. Your IP address collected by Google Analytics is not combined with other Google data.
You can disable cookies through your browser settings; however, doing so may limit website functionality. You may also opt out of Google Analytics tracking using Google’s browser plugin.
Advertising and Retargeting
When you browse our website, advertising cookies may be placed on your device to help us understand your interests and deliver relevant advertising.
We may use:
- Google Ads remarketing
- Social media retargeting services (including Facebook/Meta platforms)
These services allow us to display advertisements to users who have previously visited our website. The information collected does not include personally identifiable details such as your name, email address, postal address, or phone number.
Any data collected is used in accordance with this Privacy Policy and the relevant third-party privacy policies.
Maintaining the Quality of Your Personal Information
We take reasonable steps to ensure your Personal Information is accurate, complete, and up to date. If you believe any information we hold is incorrect or outdated, please contact us so we can update our records.
Policy Updates
This Privacy Policy may be updated from time to time. The most current version will always be available on our website.
Privacy Policy Complaints and Enquiries
If you have any questions, concerns, or complaints about this Privacy Policy, please contact us at: press@whiterabbitsocial.com or reach out via our Contact Us page.