The Creator Burrow

White Rabbit Social’s resource hub for Australian content creators.

White Rabbit Social’s resource hub for Australian content creators, featuring guides, templates, and transparent industry data to help you charge confidently, pitch brands professionally, and build sustainable creator income.

Built by creators, for creators, with community-sourced rate benchmarks.

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Creator Win Stories From Our Community

From Gifted to $1,000s

A well-established content creator with high-quality content had never been paid for her posts.

After creating a media kit and joining platforms like Tribe and Vamp, she began securing regular paid collaborations in the $1,000s per campaign.

Usage Rights Negotiation

A large creator nearly doubled their rates after learning how to charge separately for boosted AD usage.

By separating content creation and AD usage fees, they began charging fairly for paid media placements.

UGC Pricing Reset

A growing UGC creator was doing intense video deliverables in exchange for products.

After learning industry benchmarks, she started charging $300-$400 per UGC video.

Growing Pricing Confidence

A creator was advised to charge $300 for a content package.

With encouragement, she set her rate at $1,200 per package, and brands happily paid it.

Reel and AD Usage Rate Growth

A content creator raised her Reel rate from $300 to $800, and her AD usage fee from $50 to $200 per month to better align with industry standards.

New brands, including existing relationships, paid her rate.

Big Rate Jump

A large creator increased her Reel rate from $600 to $2,000 per Reel after reading industry benchmarks.

She now regularly gets deals at this rate.

Submit Your Rates to Support Creator Rate Transparency

Being open about rates helps shift the creator economy. When creators share what they charge, it builds clearer benchmarks, strengthens negotiations, and makes it harder for brands to underpay, or undervalue, creative work.

Submission Form

Submissions are anonymous, and collated for transparency resources and insights we share, including our creator rates spreadsheet.

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Access our rate spreadsheet here: https://docs.google.com/spreadsheets/d/1tj3p4xw5EHIjXGpefsXVs3OkdlPms5BA5mRkJdnqj7Q/edit?usp=sharing

Why Creator Transparency Matters

Creators are often expected to operate like businesses, without access to business benchmarks.

Transparent rate sharing helps close pay gaps, reduce exploitation, and support creators – especially women and emerging voices – in building sustainable careers.

White Rabbit Social is committed to creator education, fair pay advocacy, and practical resources that help creators navigate the industry with confidence.

Backed by Research

Pay transparency policies reduce gender pay gaps and increase employee satisfaction with pay.

Source: Cullen, Z. & Perez-Truglia, R. (2019). The Impact of Pay Transparency on Pay Disparities: Evidence from the United Kingdom.

When pay is transparent, employees feel negotiations are fairer and are more likely to negotiate better wages.

Source: Reif, J. (2021). Pay Transparency and Employee Outcomes: The Role of Perceived Fairness. Johannes Kepler University Linz.

Transparency in negotiations leads to more equitable and favourable outcomes for everyone involved.

Source: Bernstein, L. (2018). Transparency and Negotiation: The Role of Information Sharing in Negotiation Outcomes. University of Chicago Law School.

Pay transparency initiatives are linked to narrower wage gaps and higher overall wages.

Source: Chamberlain, A. (2016). Glassdoor Economic Research. Does Pay Transparency Close the Gender Wage Gap?

Field experiments show that pay transparency policies raise wages and reduce inequality within organisations.

Source: Belogolovsky, E. & Bamberger, P. A. (2014). The Effects of Pay Transparency in the Workplace: Evidence from a Field Experiment.

Access The Creator Rate Spreadsheet

Curious what other creators and influencers in Australia are actually getting paid? Check out our spreadsheet below of anonymised creator rate benchmarks, deliverable pricing, and usage fee insights.

ACCESS SPREADSHEET

Our Downloadable Resources

Our Creator And Career Articles

Explore practical, honest articles for discussions around rates, pitching, negotiating with brands, building media kits, and much, much more.

EXPLORE CREATOR & CAREER ARTICLES

Charging And Rates

Media Kits And Pitching

Negotiation And Contracts

Got a Question? We’re All Ears

Have a creator question you want answered?

Tell us what you’re stuck on and we’ll work with industry experts, creators, and research to bring you clear, practical answers shaped by our community.

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