7 Actually Good Sephora Beauty Picks Under $30

When it comes to skincare, you don't always need to splurge to get great, reliable products.

Sephora has a growing range of affordable gems that can keep your skin looking fresh and healthy without breaking the bank.

Our go-to Sephora brands that regularly fall under the $30 price point include The Ordinary and The Inkey List.

We’re especially happy because Sephora goes on sale regularly enough to be your go-to retailer for your staples, so this list round up will reflect some good core products for your routine.

Here are seven top picks under $30 that are definitely worth adding to your beauty stash (if you’re on the market for it).

1. The Inkey List Oat Cleansing Balm

$22.00 / 150ml

This cleansing balm from The Inkey List is your pick if you've got sensitive or dry skin.

Made with oat extract, known for its soothing properties, this balm gently removes makeup and dirt without stripping your skin of its natural oils.

It’s super nourishing, leaves your skin feeling soft, and it’s gentle enough for everyday use.

It’s also acne prone skin friendly and is an in office favourite.

$29.00 / 30ml

The Soothing & Barrier Support Serum is packed with ingredients like niacinamide and ceramides, which help strengthen your skin's natural barrier and calm any redness or irritation.

If your skin is feeling stressed or sensitive, this serum is a must-have to get it back on track.

$28.00 / 60ml

The Ordinary’s Hyaluronic Acid 2% + B5 is all about locking in moisture, thanks to the different sizes of hyaluronic acid molecules that work at various levels of the skin.

The added Vitamin B5 boosts surface hydration and helps to smooth and soften your skin.

It’s also recently been reformulated to be even more elegant!

$22.00 / 100ml

The Ordinary’s Natural Moisturising Factors + HA is lightweight, non-greasy and is packed with ingredients that naturally occur in your skin, like amino acids and fatty acids.

It’s great for layering under makeup or using as part of your nightly routine.

At the price, it’s a good basic moisturiser that doesn’t stress out the skin.

$21.00 / 50ml

The Inkey List Omega Water Cream is a gel-like cream that’s incredibly hydrating without feeling heavy or greasy on the skin.

The omega fatty acids in the formula help to strengthen your skin’s barrier and keep moisture locked in.

It’s perfect for anyone with oily or combination skin who still wants that hit of hydration without the lingering heaviness of other picks.

$26.00 / 15ml

Retinoids are a powerhouse for anti-aging, and The Ordinary’s Retinal 0.2% Emulsion is a great entry-level product if you’re new to retinoids.

It’s designed to help with fine lines, uneven texture, and overall skin clarity, all without being too harsh.

Retinal (with an ‘a’) is a step up from retinol in terms of effectiveness, but this formulation is still gentle enough for most skin types.

Start slow, and your skin will thank you later. Read: How to use Vitamin A like a Pro!

$26.00 / 5ml

If you’re looking to boost your lashes and brows, this serum from The Ordinary is a great (but simple) pick.

Formulated with peptides that support hair density and strength, this serum helps to thicken and condition your lashes and brows over time.

It’s easy to apply and fits right into your nightly routine.

Is it going to do what the $250+ lash serums do? No, it won’t unfortunately- but it will contribute to stronger and fuller lashes in a noticeable way, and that’s pretty fantastic for an under $30 pick.

Note: Some of the links in this article provide White Rabbit Social a small commission, which goes towards fair pay for creatives and writers.

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