Privacy Policy
Last Updated: 10/07/2024
Introduction
White Rabbit Social is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure, and dispose of your Personal Information.
Personal Information Collected
Personal Information is information or an opinion that identifies an individual. The personal information that we collect may include:
Names
Delivery Addresses
Email Addresses
Mobile Numbers
Telephone Numbers
This Personal Information is obtained in many ways including online purchases, email subscriptions, interviews, correspondence, by telephone and facsimile, by email, via our website www.whiterabbitsocial.com, from media and publications, from other publicly available sources, from cookies, and from third parties. We do not guarantee website links or policy of authorised third parties.
How We Use Your Personal Information
We collect your Personal Information for the primary purpose of providing our services to you, including:
To provide you with relevant product information (new arrivals, stock levels, blog posts, features, and other content posted on the website and White Rabbit Social's social media)
To deliver products you have purchased from White Rabbit Social
To update you on the delivery of products
To provide and update you with customer service support
To send you marketing and/or promotional materials at times
We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us via email at press@whiterabbitsocial.com. When we collect Personal Information, we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record, or health information.
Sensitive information will be used by us only:
For the primary purpose for which it was obtained
For a secondary purpose that is directly related to the primary purpose
With your consent; or where required or authorised by law
Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances, we may be provided with information by third parties. In such a case, we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
Third parties where you consent to the use or disclosure; and
Where required or authorised by law
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification, or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
Access to Your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us via email@whiterabbitsocial.com.
White Rabbit Social will not charge any fee for your access request to your own personal information. In order to protect your Personal Information, we require identification from you before releasing the requested information.
Collection of Computer Data
By accessing, browsing, purchasing, and using the content of this website, our company servers will automatically record information that your browser sends whenever you visit a website. This data may include:
Your computer’s IP address
Browser type
Webpage you were visiting before you came to the White Rabbit Social website
The pages within White Rabbit Social you visit
Amount of time spent on those pages, items, and information searched for on the White Rabbit Social website, access times and dates, and other statistics
This information is collected for analysis and evaluation in order to assist us in improving our website and the services and products we provide. This data will not be used in association with any other personal information.
White Rabbit Social website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics also uses “Cookies”, text files that are saved on the hard drive of your computer and enable the analysis of website use through you. The information gathered by the cookie about the use of this website will generally be transmitted to Google servers in the US and saved there.
As licensed by the owners of this website, Google will use this information in order to analyse your use of our website, compile reports regarding the website activity, and render further services associated with website activity and internet usage to the owner of this website. The IP address of your browser as detected by Google Analytics will not be conflated with other data from Google.
You can choose to prevent the saving of cookie files through the relevant setting in your browser software; however, we would like to inform you that you will in this case not be able to use all the functions of this website to their full extent. You can choose to prevent Google’s collection and usage of the data gathered by cookie files to provide information regarding your usage of this website (including your IP address) by downloading and installing the browser plugin available. By using our website, you are consenting to the appropriation of data about you by Google in the manner and for the purposes laid out above.
When you browse the White Rabbit Social website, advertising cookies will be placed on your computer so that we can understand what your interests are. Our display advertising then enables White Rabbit Social to present you with retargeting advertising on other sites based on your previous interaction with the White Rabbit Social website. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number.
White Rabbit Social website uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our website. It could mean that White Rabbit Social advertises to previous visitors who haven’t completed a task on our website, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.
Third-party vendors, including Google, use advertising cookies to associate your browser with interest and demographic categories, and serve ads based on your past visits to the White Rabbit Social website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. If you wish to, you can opt out of interest-based advertising via your cookie settings, or permanently using a browser plugin.
White Rabbit Social website utilises retargeting services from the social network Facebook. Facebook collects certain information via cookies to determine which web pages are visited.
This data is then used to associate your browser with interest and demographic categories, and serve Facebook ads based on your past visits to the White Rabbit Social website. Please note that any information collected by Facebook via cookies is not linked to any customer’s personal information collected by White Rabbit Social.
Maintaining the Quality of Your Personal Information
It is important to us that your Personal Information is up-to-date. We will take reasonable steps to make sure that your Personal Information is accurate, complete, and up-to-date. If you find that the information we have is not up-to-date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Policy Updates
This Policy may change from time to time and is available on our website.
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy please contact us at:
White Rabbit Social
press@whiterabbitsocial.com