Discover five actionable steps UGC creators and brands can take to make their content more inclusive and accessible for disabled users. Learn about the importance of captions, image descriptions, readable fonts, and more to create a welcoming online community.

With great influence comes great responsibility, especially when it comes to transparency in sponsored content. Navigating the world of disclosures can be tricky for Australian content creators, but it's essential for maintaining audience trust and complying with legal guidelines. From understanding terms like "AD" and "PR" to effectively using platform-specific tools like paid partnership labels, this guide breaks down everything you need to know to keep your content authentic and transparent.

When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.

Determining your rates as a content creator can be tricky, but it's essential to ensure you're getting paid fairly for your work. Brands are willing to pay for quality content, but they need to understand what they're getting for their money.

Engagement rate measures how actively your audience interacts with your content. This article explains how to calculate engagement rate, why it matters, and how to improve it. Learn the formula, see an example calculation, and discover tips for boosting likes, comments, saves, and shares.

Discover essential negotiation strategies for freelancers to ensure fair compensation and strong client relationships. Learn top principles from Chris Voss's "Never Split the Difference" and practical tips to prepare, communicate, and negotiate effectively.

Learn how to craft professional outreach emails to brands and PR teams with our essential tips. Stand out, communicate effectively, and improve your influencer marketing strategy with clear subject lines, proper formatting, and timely responses.

Discovering and defining your brand voice is a crucial step in creating an authentic and resonant brand identity. While this process can be complex, especially for those starting out or tackling it independently, it doesn't have to be overwhelming.

In this article, we will outline a step-by-step guide on how to effectively approach brands and increase your chances of being added to their PR roster.

It’s a pain small businesses feel all the time. They invest in giving and growing their audience via giveaways and raffles, hoping for an amazing return. Not only do they get little to no engagement, they get fake accounts copying their handles and messaging their followers- with little to no return for a expensive giveaway. Don’t get discouraged if you’ve tried and it hasn’t gone as plan. They’re not as straight forward as you might think!

Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.

As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.

Setting the standard and value of your profile is up to you. It always has been! If you’ve said yes to a contra agreement like mentioned before, it doesn’t mean you can’t start implementing the tips in this article now. Also- this is important. The brands aren’t bad for offering creators these opportunities. It is a win/win often, even if a contra or “gifted” collaboration is in the interest of long term relationship building, I strongly believe the methods in this article give both creators and brands the best of both worlds.

While SEO is often associated with traditional websites and long-form content, it can be just as effective on platforms like TikTok and Instagram Reels. Search Engine Optimisation, or SEO, comprises a set of strategies and techniques used to enhance the visibility and ranking of digital content on search engines (like Google).

For aspiring influencers and content creators, the transition from receiving gifted products to securing paid collaborations is a significant milestone.

While it may seem like a daunting journey, the path from gifted to paid can be navigated successfully with the right approach.

One major pet peeve is a lack of professionalism. This includes late content submissions, failure to send content for approval, and delayed communications. Influencers are expected to treat collaborations as a professional engagement (a job…), respecting deadlines and communication protocols.

In the digital age, where content is queen and the market is (somewhat) saturated with creators, building a personal brand has become more than a mere advantage—It's a necessity. A strong personal brand distinguishes you from the crowd, establishes your credibility, and creates a loyal community. This article explores why building a personal brand is essential in content creation and how to effectively cultivate it.

TikTok stands out in 2024 as a hub of creativity and cultural shifts. Delving into the trend report, we uncover the nuances of TikTok's trends and how brands can effectively harness them.