These are editing and content tricks that I've learned (through lots of trial and error) over my years of being a content creator.

They’ve absolutely helped me create content that’s easier to watch and in turn, in my opinion, attracts more brands to work with me.

Representation matters. We all know that. But until you’ve lived in a predominantly white country as a person of colour, it may be hard to grasp just how much it matters. 

Brand deals aren't always a perfect fit—but that doesn't mean they have to be a no. In this recap, I share two real-world examples of how I adjusted collaborations to align with my values, expertise, and audience trust, all while keeping the door open for future opportunities.

Here’s my year in review earnings where we can all get nosey and figure out how to learn from my wins and mistakes. I hope this is helpful.

Groopie, created by Doone Roisin, offers affordable access to expert mentorship for business professionals, bridging the gap between valuable insights and accessibility. Here’s how it’s transforming professional networking.

Discover 6 incredible Australian-Asian beauty creators reshaping beauty standards, celebrating cultural diversity, and advocating inclusivity through their platforms and businesses.

Storie Studio, a stunning creative space in North Brisbane, offers photographers and content creators a fully equipped studio with curated props, versatile backdrops, and expert tips to elevate your shoots. Explore this local gem and book your session today!

Feeling undercut or undervalued as a freelance content creator can leave you feeling bitter. In this article, Minnie Isaac shares tips on setting boundaries, evaluating brand offers, and reconnecting with your creativity to keep bitterness at bay. Explore how to navigate tough decisions, foster genuine brand relationships, and stay true to your worth.

I’ve made over $26,000 from content creation in the past few months, and I'm sharing the details. From pricing strategies to working with brands you love, here’s everything I’ve learned to help you boost your income as a creator

From embracing authenticity to focusing on video content, these 6 essential tips will guide you toward long-term growth as a content creator. Learn how to stay relevant, build a loyal community, and create engaging content that lasts.

Discover five actionable steps UGC creators and brands can take to make their content more inclusive and accessible for disabled users. Learn about the importance of captions, image descriptions, readable fonts, and more to create a welcoming online community.

With great influence comes great responsibility, especially when it comes to transparency in sponsored content. Navigating the world of disclosures can be tricky for Australian content creators, but it's essential for maintaining audience trust and complying with legal guidelines. From understanding terms like "AD" and "PR" to effectively using platform-specific tools like paid partnership labels, this guide breaks down everything you need to know to keep your content authentic and transparent.

When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.

Determining your rates as a content creator can be tricky, but it's essential to ensure you're getting paid fairly for your work. Brands are willing to pay for quality content, but they need to understand what they're getting for their money.

Engagement rate measures how actively your audience interacts with your content. This article explains how to calculate engagement rate, why it matters, and how to improve it. Learn the formula, see an example calculation, and discover tips for boosting likes, comments, saves, and shares.

Discover essential negotiation strategies for freelancers to ensure fair compensation and strong client relationships. Learn top principles from Chris Voss's "Never Split the Difference" and practical tips to prepare, communicate, and negotiate effectively.

Learn how to craft professional outreach emails to brands and PR teams with our essential tips. Stand out, communicate effectively, and improve your influencer marketing strategy with clear subject lines, proper formatting, and timely responses.

Discovering and defining your brand voice is a crucial step in creating an authentic and resonant brand identity. While this process can be complex, especially for those starting out or tackling it independently, it doesn't have to be overwhelming.

In this article, we will outline a step-by-step guide on how to effectively approach brands and increase your chances of being added to their PR roster.

It’s a pain small businesses feel all the time. They invest in giving and growing their audience via giveaways and raffles, hoping for an amazing return. Not only do they get little to no engagement, they get fake accounts copying their handles and messaging their followers- with little to no return for a expensive giveaway. Don’t get discouraged if you’ve tried and it hasn’t gone as plan. They’re not as straight forward as you might think!