In case you didn’t know- Katy Perry recently released a music video for her new single “WOMAN’S WORLD” that highlighted a disconnect in from the writing room, to what the average woman, listener or customer resonates with. The music video shows a number of women who many felt didn’t represent the average “day to day” woman.

Discover essential negotiation strategies for freelancers to ensure fair compensation and strong client relationships. Learn top principles from Chris Voss's "Never Split the Difference" and practical tips to prepare, communicate, and negotiate effectively.

Learn how to craft professional outreach emails to brands and PR teams with our essential tips. Stand out, communicate effectively, and improve your influencer marketing strategy with clear subject lines, proper formatting, and timely responses.

Discovering and defining your brand voice is a crucial step in creating an authentic and resonant brand identity. While this process can be complex, especially for those starting out or tackling it independently, it doesn't have to be overwhelming.

Hindsight is 20/20. Here is your complete permission to mourn the years lost surrounded by people who don’t want the absolute best for you (not that you needed our permission). It is sad. It does suck.

Toxic friendships evolve very differently. It can look like out growing old family friends until you’re hanging out with someone because you feel like you need to, spending way too many Sunday brunches with someone totally not at your stage of life…

Lauren's world was turned upside down with a startling medical diagnosis. "I was diagnosed with a stage 4 PXA tumour, which was later downgraded to a stage 3. A PXA tumour is a combination of different varieties of tumour growing together, which makes it extremely rare and unpredictable." The onset of her condition, initially mistaken for migraines, was a glimpse of the daunting battle ahead.

As the entrepreneurial landscape continues to evolve, we are witnessing a welcomed surge in female-founded brands that are making their long awaited mark. This transformation has been significantly driven by women founders who are not just advocating for change but are actively shaping a more inclusive and conscious beauty world, which compounds into more women entering the beauty space.

In the digital age, where content is queen and the market is (somewhat) saturated with creators, building a personal brand has become more than a mere advantage—It's a necessity. A strong personal brand distinguishes you from the crowd, establishes your credibility, and creates a loyal community. This article explores why building a personal brand is essential in content creation and how to effectively cultivate it.

TikTok stands out in 2024 as a hub of creativity and cultural shifts. Delving into the trend report, we uncover the nuances of TikTok's trends and how brands can effectively harness them.

Hey there forward thinkers! During a session with my Life Coach, Coach Kubo, we chatted briefly about SWOT and what it might look like for me (and honestly, what it was, because I had never heard of it) A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture.

In the ever-evolving world of beauty, where high expectations, and tight budgets meets ethics, there's a brand that's going above and beyond to be part of your routine.

Meet Yen Vo, the brilliant mind behind Reme Beauty, a brand that's all about sustainability, inclusivity, and making you feel amazing in your skin.

Panellists delved into leveraging technology for innovation, focusing on sustainable platforms and innovative marketing strategies like self-driving initiatives. Community-centric strategies took centre stage, emphasising loyalty programs, authentic customer engagement, and the importance of diversity and representation within the audience.

This technique involves sitting down with a literal rubber duck and engaging in a conversation about the problem at hand. While primarily a tool for software engineers, the benefits of rubber ducking extend beyond the realm of code. (PS: You don’t have to quack, your language of choice is completely fine)

If you’ve ever come across a brand that you just feel connected with, that you feel like gets you, that makes you feel like a version of yourself that you love, or there’s something about them that just tickles your brain in a nice way, you already understand the power of branding.

With a planner, you can jot down all your to-dos, meetings, and deadlines, so you don't have to rely on your memory or scramble at the last minute. Plus, it's like having a personal cheerleader – as you check things off, you feel a sense of accomplishment and motivation. It also ensures you make time for self-care and leisure, which is crucial for maintaining that work-life balance.

G’day, fellow Aussie content creators. We’ve all been there. How the hell do I make an invoice? I don’t even have an ABN! Do I need an ABN? What do I do?! Let’s go step by step through a basic How to: Invoice, and we can go from there.

Saturation, saturation, saturation. We’re kind of sick of hearing it, to be honest. We get it- there’s a lot on the market, but time and time again brands shoot through the chaos and fuzz, and land in their target customers hands. Instead of getting overwhelmed, get motivated by these proven steps;

Software engineers don’t work harder than any other profession. They’re not more dedicated or determined, and often work less than people I’ve seen in other industries. However, what sets them apart is their exceptional project management skills.