CREATIVES Minnie Isaac (She/Her) CREATIVES Minnie Isaac (She/Her)

No One Likes a Bitter Creative: How Not to Feel Undercut when Working in Freelance as a Content Creator

Feeling undercut or undervalued as a freelance content creator can leave you feeling bitter. In this article, Minnie Isaac shares tips on setting boundaries, evaluating brand offers, and reconnecting with your creativity to keep bitterness at bay. Explore how to navigate tough decisions, foster genuine brand relationships, and stay true to your worth.

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CREATIVES White Rabbit Social CREATIVES White Rabbit Social

Influencing 101: How to Disclose, What Different Terms Mean [AD, PR, Codes, Invited & More]

With great influence comes great responsibility, especially when it comes to transparency in sponsored content. Navigating the world of disclosures can be tricky for Australian content creators, but it's essential for maintaining audience trust and complying with legal guidelines. From understanding terms like "AD" and "PR" to effectively using platform-specific tools like paid partnership labels, this guide breaks down everything you need to know to keep your content authentic and transparent.

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CREATIVES White Rabbit Social CREATIVES White Rabbit Social

What Brands Consider When Engaging Content Creators & Influencers.

When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.

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CREATIVES Minnie Isaac (She/Her) CREATIVES Minnie Isaac (She/Her)

How & What to Charge For Your Content Creation

Determining your rates as a content creator can be tricky, but it's essential to ensure you're getting paid fairly for your work. Brands are willing to pay for quality content, but they need to understand what they're getting for their money.

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CREATIVES White Rabbit Social CREATIVES White Rabbit Social

Giveaway Goss. How To: Run A High Performing Giveaway

It’s a pain small businesses feel all the time. They invest in giving and growing their audience via giveaways and raffles, hoping for an amazing return. Not only do they get little to no engagement, they get fake accounts copying their handles and messaging their followers- with little to no return for a expensive giveaway. Don’t get discouraged if you’ve tried and it hasn’t gone as plan. They’re not as straight forward as you might think!

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CREATIVES White Rabbit Social CREATIVES White Rabbit Social

Boosting & Usage. This Is How Much You Should Charge

Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.

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CREATIVES White Rabbit Social CREATIVES White Rabbit Social

Why You Deserve to be Paid for your Content Creation

As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.

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CREATIVES Minnie Isaac (She/Her) CREATIVES Minnie Isaac (She/Her)

How to Not Work for Free & Grow Brand Relationships

Setting the standard and value of your profile is up to you. It always has been! If you’ve said yes to a contra agreement like mentioned before, it doesn’t mean you can’t start implementing the tips in this article now. Also- this is important. The brands aren’t bad for offering creators these opportunities. It is a win/win often, even if a contra or “gifted” collaboration is in the interest of long term relationship building, I strongly believe the methods in this article give both creators and brands the best of both worlds.

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CREATIVES Minnie Isaac (She/Her) CREATIVES Minnie Isaac (She/Her)

Why You Need SEO In Your TikToks & Reels ASAP.

While SEO is often associated with traditional websites and long-form content, it can be just as effective on platforms like TikTok and Instagram Reels. Search Engine Optimisation, or SEO, comprises a set of strategies and techniques used to enhance the visibility and ranking of digital content on search engines (like Google).

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CREATIVES Minnie Isaac (She/Her) CREATIVES Minnie Isaac (She/Her)

Are You Doing These Things Brand Managers & Marketers Hate?

One major pet peeve is a lack of professionalism. This includes late content submissions, failure to send content for approval, and delayed communications. Influencers are expected to treat collaborations as a professional engagement (a job…), respecting deadlines and communication protocols.

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