With great influence comes great responsibility, especially when it comes to transparency in sponsored content. Navigating the world of disclosures can be tricky for Australian content creators, but it's essential for maintaining audience trust and complying with legal guidelines. From understanding terms like "AD" and "PR" to effectively using platform-specific tools like paid partnership labels, this guide breaks down everything you need to know to keep your content authentic and transparent.

When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.

Engagement rate measures how actively your audience interacts with your content. This article explains how to calculate engagement rate, why it matters, and how to improve it. Learn the formula, see an example calculation, and discover tips for boosting likes, comments, saves, and shares.

Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.

As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.