Let’s be real. Profile optimisation sounds dry. But if you're a content creator trying to connect with brands or build a community, it’s essential.

The big question: how do we make your profile easy for brands to find and still connect with your audience?

Vitamin C serums can be tricky for sensitive skin types, but after a full month of use, I can confidently say the Klairs Freshly Juiced Vitamin Drop might just be the one for those of us who want results without irritation.

Here's a full breakdown of my experience.

French pharmacy skincare has a cult following – but are the classics like Homeoplasmine, Biafine, and Embryolisse actually worth the hype? Here’s my honest take on how they perform, how they’re marketed, and whether they belong in your beauty routine.

If you haven’t heard of VAMS Beauty- they’re not just another retailer; they’re the ultimate online beauty sanctuary with a difference.

Stocking only women owned, Australian, curated beauty brands that are consistently high performing- VAMS Beauty has made their mark on the beauty and wellness marketplace.

Until this Sunday, the 30th of March, everything is 20% off for their Afterpay day sale.

Keep an eye out for the bundles available on the site, as you can grab a steal!

Here are my personal picks, as someone who’s shopped at VAMS Beauty often, and often purchases gifts from them for friend gifting.

As the seasons shift and the sun's warmth starts ghosting us, keeping that summer glow can be a bit of a challenge for a pale girlie like me.

Enter the Health Retreat All-in-One Tinted Glow Serum SPF15+ by Hotel of Beauty. 

Aje is currently on sale for afterpay day, and we’ve curated a few timeless outfits that can be mixed and matched on repeat.

After pay day offer: 25% off the edit, a further 25% off sale. Here’s our picks.

These are editing and content tricks that I've learned (through lots of trial and error) over my years of being a content creator.

They’ve absolutely helped me create content that’s easier to watch and in turn, in my opinion, attracts more brands to work with me.

Recently, I’m absolutely loving this Idebenone Blackberry Antioxidant trio from Mary & May.

If strong vit C, l-ascorbic acid is too irritating or you're a bit sensitive, or have a weak skin barrier, this could be a line to explore.

When it comes to skincare, finding products that hydrate without causing breakouts can be a challenge. Fresh Beauty has delivered a lineup that not only nourishes the skin but also ensures a soft, glowing complexion. Here’s a breakdown of three standout products from their range that have left a lasting impression.

The Embryolisse Lait-Crème Concentré has earned cult status, and now the range offers even more skincare solutions. As a skincare lover with combination skin, I tested three of their best-selling multi-tasking moisturisers—here’s what I think about their glow-boosting, anti-aging, and protective formulas.

VAMS Beauty is redefining beauty with a collection of high-performing, women-owned Australian brands. Founder Ellie Bunic champions self-love and community with curated skincare, makeup, and wellness must-haves. Explore her top picks, from Avocado Zinc to LAMAV and Good Living Only.

Fully Skincare is a Korean beauty brand putting an unexpected ingredient in the spotlight—green tomato.

Byoma has officially arrived at Sephora Australia, bringing its cult-favourite, barrier-boosting skincare to beauty lovers nationwide. Known for its affordable yet effective formulas packed with ceramides, Byoma’s range includes hydrating cleansers, glow-boosting serums, nourishing moisturisers, and lip care—all under $40. Whether you’re looking to repair, hydrate, or brighten your skin, Sephora’s Byoma collection has you covered. Ready to upgrade your skincare routine?

Representation matters. We all know that. But until you’ve lived in a predominantly white country as a person of colour, it may be hard to grasp just how much it matters. 

As a pharmacist, I constantly come across skincare and health products, but there are a few I always go back to and recommend. From acne treatments to barrier-repairing essentials, here are my must-haves and why they work.

Brand deals aren't always a perfect fit—but that doesn't mean they have to be a no. In this recap, I share two real-world examples of how I adjusted collaborations to align with my values, expertise, and audience trust, all while keeping the door open for future opportunities.

You’re on your way to lunch, check your look in the mirror and see your red lipstick bleeding into your fine lines. Not the look we’re going for, right?! But like me, you’re probably not ready to give up the red lip look. Here are my go-to tips that help me feel confident in a bold red lip.

Discover meaningful Galentine’s Day gifts from women-owned brands! We're diving into memory-making picks like hydrating body oils, blush duos, and elegant body mists for thoughtful, personal gifting.