A Tube Sells Every 8 Seconds. PSA: The French Skincare Holy Grail has a Fresh new Look

You've seen it on your TikTok For You Page, scrolled past it on your Instagram Feed, and read about it in countless beauty articles…Get ready to sharpen up your eyes because the holy grail blue and white tube has a fresh new look.

Why is it so raved about?

The iconic, cult-classic cream Embryolisse Lait-Creme Concentre is an absolute must-have for models, celebrities and makeup artists. It’s so beloved, in fact, a tube sells every 8 seconds worldwide.

A multi-tasking, six-in-one product that works wonders for all skin types, the viral sensation can be used as a moisturiser, mask, cleanser, makeup primer, after-shave balm, and after-sun soother (but please don’t get the sun in the first place!).

Makeup Artists love its ability to prep tired skin, increase radiance, and maximise foundation’s staying power. It’s the kind of product that, once you’ve tried it, you’ll wonder how you ever lived without it.

The New Look

Now, let’s talk about that fresh new look!

While the formula remains the same (thank goodness!), the aluminium tube has been updated for an even sleeker and more durable design.

It’s still the same Instagrammable blue and white, but now with a modern twist that makes it even easier to toss into your beauty bag.

What’s Inside?

The secret to this miracle cream lies in its three key active ingredients: Shea Butter, Soy Proteins, and Aloe Vera.

Together, they deeply nourish, soothe, and protect your skin, making it the perfect prep in a single step.

The range has a variety of options if you want to get specific for your skin, but the OG is well loved because it suits just about everyone.

The newest edition to the line up is the “Radiant Complexion Cream - Apricot Glow”.

“A light gel-creme moisturiser that seamlessly blends with the skin, specially formulated for dull, fatigued complexions.” - Via French Beauty Co

For avid multitaskers, the new “Hydra-Cream Energising” is also a quick favourite.

“A daily moisturiser enriched with Vitamin C and Ginseng extract that energises and replenishes your skin, leaving it feeling refreshed and radiant.” - Via French Beauty Co

Some honourable mentions also include the best selling and multi-award winner Radiant Complexion Cream in Rose Glow

“You only need a tiny amount of this for the perfect rose glow base for your makeup look (or skip makeup all together and enjoy the brighter complexion it gives!) with silk extract for the most silky, melt into your skin texture.

The pigments help awaken the skin and counteract any dullness. Heavenly!” - @MinnieMakeup_

The Lait-Creme Multi-Protection also has the perfect amount of actives for the work from home/ office days, and is a personal favourite for us.

“I love a multitasker for my days working from home and this has been my go to!

The Lait-Crème Multi-Protection is so, so wonderful! And such an amazing base under makeup.” - @MinnieMakeup_

The cult favourite line up is fuelled by perfect priming mixed with quick results.

Which one would you go for?

You can check out the full range at French Beauty Co , Chemist Warehouse and Adore Beauty.

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