Go-To, founded by Zoë Foster Blake, is taking their skin knowledge and stepping into hair and scalp care for the first time, with three products landing Tuesday the 14th of July.
The Sneak Peek
Go-To’s first haircare range officially lands the 14th of July, opening with three products: a hair mask under the brand’s Very Luxe banner, a hair oil joining its iconic Hero range, and a colour-safe rapid scalp exfoliant.
Go-To marked the milestone with an intimate pizza party at Pizza’Mare, inside Crown Sydney.
Founder Zoë told guests the brand has grown alongside its customers – its earlier moves into makeup and fragrance, she said, had already pushed Go-To from skincare only into a fully fledged beauty brand.
Read Morgan’s deep dive into Go-To’s makeup: Go-To Have Launched Makeup And I Couldn’t be Happier
Haircare, for team Go-To, was the next logical step for their community.
We’ll be testing the full range ourselves before launch, but here’s everything we know so far.
The Hair And Scalp Care Incoming July 14th (Prices TBC)
Hair Hero
Described as a lightweight oil designed to leave hair shinier, softer and stronger, built on buriti oil for nourishment and algae oil to fight frizz and protect strands.
Go-To says its testing found hair was 22% stronger after heat styling.
Very Luxe Hair Mask
An at-home treatment built to restore bounce ASAP, giving shine and moisture in a single sitting. Very Luxe Hair Mask combines peptides, nourishing oils and a rich butter blend, claiming to sitch that weigh-down heavy afterfeel.
Go-To also reports the mask reduces colour fade by up to 26% with regular use.
Rapid Scalp Exfoliant
A fast-acting chemical exfoliant that pairs BHAs and AHAs to clear buildup, flakes, and excess oil from the scalp.
Go-To says the formula won’t fade colour-treated hair, in keeping with the “scalp is skin” approach more of the haircare world is leaning into.
What’s Next
We’ll have our full hands-on review once the range launches.
If there’s anything specific you want us to dig into once we’re testing – longevity on fine hair, how the exfoliant feels on a sensitive scalp, anything – let us know in the comments.
Want to read about my personal favourite Go-To pick? Read: I Tried Go-To’s Clarifying Face Hero for Four Weeks on my Acne-Prone Skin. Here’s My Honest Review.
Related Reading
- 6 Things I Do For My Oily, Flaky Scalp Hair Routine – What I’m Doing Right Now
- My Low-Maintenance Hair Routine 2026: Easy Haircare For Shiny, Healthy Hair (Honest Product Picks)
- It’s Peach Wednesday! Go-To Launches Its First Makeup Collection and It’s Delightfully Fuss-Free (And Affordable?!)
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