Quick Summary: The 2024 Fashion and Beauty Creator of the Year, Ashlee Day MUA, is partnering with Australian beauty distributor BEAUTYNEXT for a national interactive beauty tour kicking off in Sydney this May. The Ashlee Day MUA tour 2026 promises hands-on demos, beauty games, and a goodie bag valued at over $370 – all for $130 a ticket.
Key Takeaways:
- Ashlee Day MUA won Fashion and Beauty Creator of the Year in 2024 and has built a following of 1.2 million on TikTok alone
- Tickets are $130 per person and include a goodie bag valued at over $370
- The experience is interactive and roam-around – not a sit-and-watch situation
- Brands in the goodie bag include The Quick Flick, e.l.f. Cosmetics, Milani, Q+A Skincare, No7, and Soap & Glory
- Ashlee has been a professional makeup artist for seven years
- The event is designed for all ages and all skill levels
If you’ve ever wanted to spend an evening learning pro makeup tricks, swatching products you’d actually buy, and walking out with a goodie bag worth more than your grocery run – Ashlee Day MUA has your calendar sorted.
Why The Expert Influencer Era Matters
Ashlee Day has been a working makeup artist for seven years, winning the TikTok Fashion and Beauty Creator of the Year in 2024. Her following sits at 1.2 million, built on content that includes MUA technique breakdowns and no-filter product opinions.
Her professional foundation is what makes an in-person event worth attending, learning from someone who knows the craft across all different faces and features.
What To Expect
The format of the makeup tour is deliberately hands-on. Guests are encouraged to roam, swatch, and play with products rather than sit in rows and watch. Across the two hours, the night includes:
- Hands-on beauty demos led by Ashlee
- Interactive makeup games and challenges
- Canapés and non-alcoholic drinks
- Surprises throughout the night
Dress code, per the brief: your most confident self.
The Goodie Bag Situation
A $370 goodie bag on a $130 ticket is worth doing the maths on. The bag is stocked with products from BEAUTYNEXT’s portfolio – The Quick Flick, e.l.f. Cosmetics, Milani, Q+A Skincare, No7, and Soap & Glory among them, spanning makeup, skincare, and body care.
The inclusion of affordable brands is entirely deliberate, and consistent with how Ashlee has always approached her content.
Chatting With Ashlee Day MUA
We asked Ashlee the questions her audience actually wants answered – from why she chose to go on tour to what she wishes people would stop believing about drugstore makeup.
Why did it feel important to host an event in person, compared to the online content you create?
“I feel it is always important to not only interact with people online but also in person. It is a much more personal experience. Meeting my supporters and being able to spoil them is my favourite thing to do. It’s personal, it’s heartwarming, and I enjoy every moment of it.”
You’ve been a makeup artist for seven years. What’s the most rewarding part of what you do?
“The most rewarding thing about my job is being able to spoil the people that support me. I wouldn’t be anywhere without them interacting and engaging, so I think it’s only fair for me to give back as much as I can too. It’s very rewarding being able to do the things I do as a creator.”
The goodie bag is full of affordable picks. What do people get wrong about drugstore versus high-end makeup?
“The stigma around expensive products being better than affordable products is so outdated. It’s 2026 – we’re in a cost-of-living crisis. I have always been the creator who tries to find the best products for the cheapest price. This isn’t going to change with my shows. A $130 ticket gets you not only the experience of the show but also a $375 goodie bag. That’s a steal.”
Who do you think would benefit most from coming along?
“This is perfect for all ages. Everybody would benefit from this show.”
Anything else you want people to know before they book?
“If you love makeup, skincare, and all things beauty – this show is for you. It’s fun, it’s a great way to meet like-minded people, and it’s affordable. Come along and party with me. You won’t regret it.”
National Tour Dates Ashlee Day MUA x BEAUTYNEXT National Tour
Tickets are $130 per person. All events run 6:00 pm – 8:00 pm. Venues are TBC and will be confirmed in the coming weeks.
- Sydney – Friday 22 May & Saturday 23 May 2026
- Brisbane – Friday 29 May & Saturday 30 May 2026
- Melbourne – Friday 5 June & Saturday 6 June 2026
Tickets are limited – grab yours here before your city sells out.
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