How To Make A Media Kit That Has Everything Clients Want To Know.
If your goal is to work with brands, you need a media kit to show that you are serious about your content creation career. This is your resume to showcase your personal brand and what you can offer.
Remember who you are writing this media kit for – brands!
Every word you write, you need to write as if you are convincing a brand executive that you are the right person for their paid job.
Templates
Design something professional, simple and unique to your personal brand. I have an article where I share my serious blunders with media kit creation. I wish I kept it simple from the start!
Canva has amazing templates, free and paid. Search “Media kit” on the template page or click this link. I suggest finishing the article before being sold on a template- because many templates have lots of fluff you don’t need.
Screenshot of template examples from Canva. Note: The crown icon indicates a premium template.
I’d personally recommend these, but I’d edit the font to be more professional and sleek;
White & beige chic influencer media kit Free template, Canva
Pink & white cute influencer media kit Free template, Canva
White & beige modern influencer media kit Free template, Canva
You can also purchase downloadable templates off Esty, if nothing on Canva is vibing with you.
What To Include
Include a photo of you, preferably your display picture on your socials. Brands like to know who they are talking to! If you don’t want to show your face, use a photo that’s identifiable on across your social media channels.
Your username(s), platform(s) and contact information. Contact information is typically your email. (note: create a dedicated email for your content creation)
About me section: One paragraph that highlights your personal brand and content pillars, i.e. niche- Beauty/ Makeup/ Fashion etc.
Don’t over do this! Alice (@alicekmgmt) recommended me;
“…to tell a short snappy story of who you are, this should be no more than 4 sentences, it should be direct and show your personality to the reader as this gives more insights into how you write, for example: "Makeup, Beauty, and Skincare are three things that Minnie Make up lives and breaths and her audience can't get enough.”
Statistics - Engagement rate, follower count, average post likes and comments, average story views, audience demographics % - women vs male, top 3 age brackets, and top 3 countries.
How to find your account insights Instagram
Your Engagement rate calculation is…
(Likes + comments + shares / followers) x100 = Engagement rate.
Most creators use the average of their last 5 posts to make this calculation and update their engagement rates every 3+ months (more crucial if you’re growing).
Eg; A recent SPF review of mine got 159 likes, 39 comments and 18 shares =216
216/7,866 (my follower count) = 0.027
0.027x100= 2.75%
Therefore, I can say the engagement rate on that post is 2.75%. By finding the average of multiple posts, I can find a more accurate representation of my engagement rate.
It’s an imperfect estimate, ultimately, because multiple steps of engagement can come from one follower. My take? Just use the calculator below, the brands know it’s not exact! (Even engagement calculators widely vary. I’ve found Modash to me the most accurate)
List three brands you’ve worked with or share a testimonial from a brand.
Imagery: Three photos of your favourite content you have created- show your strengths!
Media Kit Template
Image taken from e-book “An Instagram blogger’s guide to perfecting your personal brand and getting paid. By Amanda Cummerford” with permission.
Where To Put Your Rates
What to charge is a big question and needs it’s own article. If you are wondering about what to charge but haven’t yet started relationship building with brands, that’s a better place to start.
Tip: Make your rates a separate document or page. I’ve personally found making a rate card is more advantageous, as you can decide whether to send it or not.
You can also quote based on what a brand is asking. On your rate card, have rates for;
Reel (brands don’t typically distinguish between length unless above 60 seconds)
Static post
Carousel post (multiple still images)
Story set (3-5 story slides)
Single story slide
You are also able to offer packages. This is especially helpful when pitching brands. Packages often discount cost for multiple deliverables. These packages should work best for your channel and your strengths.
Example packages may be;
x1 Static post + Story set (3 slides)
x1 Reel + Cover photo for reel + Story set (3 slides)
x1 Reel + Story set (3 slide) + x1 Static post
1 IGTV up to 15 minutes and 1 static slide promoting video
UGC creation (photos and/or video)
Blog and article writing
Image taken from e-book “An Instagram blogger’s guide to perfecting your personal brand and getting paid. By Amanda Cummerford” with permission.
Essential- Final Checks
Keep it to 1-2 pages, and add a separate page for your rate card. Only send your rate card when a rate card is requested.
Make your media kit easy on the eyes and quick to the point.
Comic sans is an unacceptable font in the marketing world.
Save your file as a PDF (no exceptions!) with a proper title and date, eg: “MinnieMakeup_MediaKit OCT23”.
Attach your media kit to emails and don’t send via DM (unless requested)
When in doubt, make it chic and simple!
Want to see more examples? Check out article: “All the Media Kits I’ve had as a full time Content Creator”
