What’s New in The Australian Beauty Scene: Urban Jungle Joins Atomica, A313 at French Beauty Co, Adore Beauty Expands & More

What’s New in The Australian Beauty Scene: Urban Jungle Joins Atomica, A313 at French Beauty Co, Adore Beauty Expands & More

Banner image: Go-To Skincare and Dermalogica

The Australian beauty scene is always moving fast, with exciting new skincare, makeup, and fragrance launches hitting shelves each month. 

We’re constantly wowed by what hits our inbox and testing desk to relay to you.

At a glance, a cult French beauty favourite comes to French Beauty Co, homegrown, women-led SAMI Skincare pushes innovation in the no-rinse cleanser category, and major retailers expand their reach.

Here’s a complete roundup of the latest beauty news in Australia.

Urban Jungle is Available at Quickly Expanding Retailer Atomica

Image credit: Urban Jungle

The go-to beauty destination for our favourite Priceline skincare and makeup brands, Atomica, has welcomed cool Gen Z brand Urban Jungle into its storefronts. 

Best sellers from the range include their Melt Me Softly Cleansing Balm and new Saké Bomb Gel Cleanser, both essentials in double cleansing routines.

Editor picks include their Midas Touch Body Lotion and Crème De La Crème Face Cream.

Featured in: Quarterly Skincare Favourites I’m Loving

You can now shop Urban Jungle at Sephora Australia, in store at Atomica, and on urbanjunglebeauty.com.

French Beauty Co is The Official Stockist of Cult French Beauty Product A313

Hydrating makeup remover stick for all skin types, gentle removal of makeup and jelly cleanser.

Image credit: French Beauty Co

A313 is a famous gentle Vitamin A pomade in France, and is now officially available at French Beauty Co for Aussies to purchase. 

This French pharmacy favourite is celebrated for its non-irritating, glowy results, making it a must-try for fans of retinol alternatives.

Shop: A313 Vitamin A Retinol, $38.99 from French Beauty Co

Adore Beauty Continues to Expand Their Bricks and Mortar Presence

Image credit: Adore Beauty

NSW welcomes an Adore Beauty shop front in Sydney’s busy Broadway Shopping Centre

The cashless store promises tailored beauty advice in true AB fashion, alongside a tech-infused retail experience. 

Beyond their educated staff, there’s a Dermal Therapist on hand to answer all your skin questions, and even offer facials with cost redeemable on in-store products.

This is the seventh store to join the expansion, alongside existing locations:

  • New South Wales– Broadway
  • Queensland– Carindale
  • Victoria– Fountain Gate, Southland, and Watergardens
  • Western Australia– Booragoon and Carousel

Same Day Skincare: Laneige is Now on Amazon Australia

Image credit: Laneige

It’s official. You can now add your Laneige favourites to your next Amazon order, or enjoy same-day delivery in metro Australia for those emergency skincare top-ups. 

The full Laneige skincare range is available, including the latest Bouncy & Firm line and their iconic Sleeping Masks, staples in K-Beauty routines.

Shop your Laneige favourites on Amazon now.

Ex-Mecca Staffer Brings Her Years of Beauty Knowledge to Create DEIA Cosmetics

Bright colourful skincare bottles and packaging with modern design, perfect for social media.

Image credit: White Rabbit Social

Splashing onto the Australian skincare scene with bright colours, future-forward branding, and bold botanical ingredients, DEIA Cosmetics is standing out across feeds. 

Hero products include:

Read more about the women-led brand: Inside the DEIA Cosmetics Journey: Founder Melissa Haddad Shares Her Daily Routine and Brand Vision

Shop: LIPCUSH®, STANDSTILL®

By Yuliya Has Solid Fragrance Balms in Their Iconic Scents

Image credit: White Rabbit Social

By Yuliya’s best-selling fragrances, Twin Flame and Twenty Four Seven, are now available in solid fragrance balms

The non-greasy formulas can be worn alone or layered with their perfume mists for a longer-lasting, dreamy scent combination. 

A weighted, refillable compact is also available to hold the fragrance refills— perfect for touch ups and on the go.

Shop: The Signature Balm Set, $109, which includes the jewellery inspired compact and two fragrance balms.

The First of Its Kind at the Drugstore: 100% Invisible Tech for Pimples from Bioré

Hydrating, acne-fighting liquid pimple patch for clear skin.

Image credit: Bioré

Bioré’s new Paint & Peel Liquid Pimple Patch covers and treats blemishes without leaving a trace. 

The clear gel dries down to form a protective film, while 1% salicylic acid penetrates deep into pores to target breakouts. 

A drugstore acne treatment innovation that feels completely invisible.

Shop: Biore Paint and Peel Pimple Patch, $15.99 at Chemist Warehouse

No Rinsing Required! New Skincare Brand SAMI Launches With a Stunning Core Range

High-quality hydrating cream cleanser and exfoliator skincare bottles for facial care.

Image credit: SAMI

This high-impact Australian skincare brand is on a mission to transform skin while staying low-impact on the planet. 

Their best-selling Hydrating Cream Cleanser is a no-rinse formula that calms and restores the skin— the first of its kind in the cleanser category.

Shop the SAMI range here, and learn about their mission.

Inspired by Sculpting Oil: Dermalogica Launches the Neurotouch Symmetry Serum

Image credit: Dermalogica

This facial serum blends botanicals, mood-boosting aromas, and clinically proven ingredients to visibly lift and sculpt features. 

Image credit: Instagram

The silky, ultra-nourishing formula is designed to restore facial symmetry while strengthening the skin barrier.

Shop: Dermalogica NeuroTouch Symmetry Serum, $234.00 from Adore Beauty

You Can Now Get The Viral Skin-Loving Gem Deodorant as a Roll-On

Gem’s Skin-Loving spray deodorants went viral across socials, celebrated for their unique “adult” scents and long-lasting freshness. 

Image credit: Gem

Now joining the range is the Nourishing Roll-On deodorant— perfect for on-the-go, or to layer up with the Skin-Loving Spray Deodorant.

Shop: Gem Skin-Loving Roll-On Deodorant, $5.50 at Chemist Warehouse

Go-To Tippy-Toes Into Makeup With The Ultimate Hybrid Primers

High-quality skincare primers for glowing and mattifying skin, skincare, hydration, and sun protection.

Image credit: Go-To Skincare

Taking a skin-first approach to makeup prep, Go-To Skincare has launched two hybrid primers: Very Mattifying and Very Glowy

Infused with Provitamin B5 and Niacinamide, the formulas care for skin while keeping makeup fresh all day.

Vibrant skincare toner bottle with pastel colours, promoting healthy, glowing skin.

Image credit: Go-To Skincare

Shop: Very Mattifying Primer, $48.00 from Go-To Skincare

Shop: Very Glowy Primer, $48.00 from Go-To Skincare

Garnier Launches First-of-Its-Kind Liquid Care

Refining toner for brighter skin, improves clarity and texture for a natural glow.

Image credit: Garnier

Garnier’s new Liquid Care range delivers an essence-like texture packed with powerful active ingredients. Proudly affordable, each bottle comes in under $25.

The two types are:

MECCA MAX Adds a Milky Mist to Its Line-Up

Lightweight, nourishing skincare mist with cica and Vitamin B5, ideal for hydration and soothing skin.

Image credit: White Rabbit Social

MECCA MAX, the affordable MECCA home brand, has added a lightweight Milky Mist to its skincare lineup. 

Powered by Cica, Niacinamide, Squalane, Aloe Vera, and Panthenol, it hydrates and strengthens the skin barrier.

Perfect after cleansing or as a mid-day refresh or to spritz after cleansing.

Shop: MECCA MAX MILK IT Soothing Moisture Mist, $30.00

Sundae Body Expands Their Joy-Based Body Care Range With Dreamy Body Mists

Vibrant pastel-coloured sundae-shaped body mists for fresh, floral scents, perfect for wellness and skincare routines.

Image credit: Sundae Body

Sundae Body has released six playful body mists in their smooth jelly-bean bottles. 

Scent options range from clean florals like White Tee (magnolia, rose, violet) to gourmand delights like Soft Serve (caramel, pistachio, vanilla).

Sun protection spray with floral accents for summer skincare and sun protection.

Image credit: Sundae Body

You can shop the full scent range at Priceline.

“We’re Here to Stay”: Holme Beauty’s Fan-Favourite Lip Stay Glazes Go Permanent

Image credit: Holme Beauty

Fans are celebrating as Holme Beauty’s Stay Glazes— once limited edition— join the brand’s permanent makeup lineup. 

Available in seven flattering shades, the formula keeps lips hydrated and colourful with serious staying power.

Lipstick shades named Amelia, Emma, Katie, Seyi, Anabelle, Cheri, Simone | close-up of lipstick swatches showcasing various shades and textures for beauty and makeup enthusiasts.

Image credit: Holme Beauty

Shop: Holme Beauty Stay Glaze Lipstick, $49.00 from Holme Beauty

Alpha-H Pairs Skin Barrier Repair With Future Firming

Image credit: Alpha-H

Alpha-H’s Firming Collagen Repair Cream delivers on two fronts: skin barrier repair and age-defying firming benefits. 

With a luxe water-in-oil texture, it promises a plump, smooth, and restored complexion.

Shop: Alpha-H Firming Collagen Repair Cream, $90.00

Paula’s Choice Peptide Party Has a New Invite: Welcome The Pro-Collagen Peptide Firming Eye Serum

Image credit: Paula’s Choice

Building on the success of their Peptide Lip Balm, Paula’s Choice has introduced the Pro-Collagen Peptide Firming Eye Serum

Clinically proven to lift, smooth, and de-puff, the lightweight gel texture layers seamlessly under makeup, with a cooling applicator for tired eyes.

Shop: Paula’s Choice Pro-Collagen Peptide Firming Eye Serum, $59.00

OPI Launches Stunning Nature Strong Hand and Nail Care Line

Image credit: White Rabbit Social

Trusted nail brand OPI has created the Nature Strong Nails and Skin line, including a nourishing cuticle oil, balm, remover, and a non-greasy hand and foot cream. 

A must-have addition for nail care lovers.

Image credit: White Rabbit Social

Shop the full OPI Nature Strong range at Sephora Australia.

Rare Beauty’s New Fragrance Range Has Landed– Only at Sephora

Selena Gomez’s Rare Beauty has entered the fragrance world, exclusively at Sephora Australia.

 Luxury perfume bottle with white flowers and elegant gold details for sophisticated scents.

Image credit: Rare Beauty

The wood-forward scent is fully customisable with Fragrance Layering Balms and comes in an accessibility-focused bottle design.

Shop: Rare Beauty’s Rare Eau De Parfum, $124.00

Final Thoughts: The Best Beauty Launches in Australia Right Now

Keep an eye on our upcoming reviews— we’ll be testing (and have been testing) many of these new Australian beauty launches to help you decide which ones deserve a permanent spot in your routine.

If you haven’t already, sign up to our beauty newsletter that gives you a bite-sized monthly recap delivered straight to your inbox at the end of the month.

We’ve also made this round up as a carousel on Instagram. Feel welcome to follow us there.

WRS Team x

Important you know: Some of the links in this article provide White Rabbit Social a small commission, which goes towards fair pay for creatives and writers.

  • The White Rabbit Social author are community posts, team write ups and more.

Leave a Reply

Your email address will not be published. Required fields are marked *