It’s a pain small businesses feel all the time. They invest in giving and growing their audience via giveaways and raffles, hoping for an amazing return. Not only do they get little to no engagement, they get fake accounts copying their handles and messaging their followers- with little to no return for a expensive giveaway. Don’t get discouraged if you’ve tried and it hasn’t gone as plan. They’re not as straight forward as you might think!

Face oils have become increasingly popular, touted for their ability to provide intense hydration and nourishment to the skin. While not a necessary step in everyone's skincare routine, those with drier skin types or those prone to that tight feeling might find some serious comfort in them, especially as a last step in their routine.

Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.

I was so excited to try this! And it makes so much sense for Adore Beauty to make skincare, I hope they keep coming out with products. This layers better with other creams, rather than a gel moisturiser to avoid pilling. I really liked the glimmer through it from the mica rather than the greasy SPF “glow” some other products have- way nicer for my skin type! Looked great on no makeup days, just a bit of added brightening, and worked lovely under makeup.

Hindsight is 20/20. Here is your complete permission to mourn the years lost surrounded by people who don’t want the absolute best for you (not that you needed our permission). It is sad. It does suck.

Toxic friendships evolve very differently. It can look like out growing old family friends until you’re hanging out with someone because you feel like you need to, spending way too many Sunday brunches with someone totally not at your stage of life…

You can achieve fluffy fullness and dimension with medium volume, classic crisscrossing, and feathery tips using the Seamless Undies™ Extensions. They’re designed for underlash application, providing a seamlessly undetectable finish with a superfine, no-show band that lifts lashes from below, creating a natural lash look that appears entirely your own.

As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.

Setting the standard and value of your profile is up to you. It always has been! If you’ve said yes to a contra agreement like mentioned before, it doesn’t mean you can’t start implementing the tips in this article now. Also- this is important. The brands aren’t bad for offering creators these opportunities. It is a win/win often, even if a contra or “gifted” collaboration is in the interest of long term relationship building, I strongly believe the methods in this article give both creators and brands the best of both worlds.

Jess from @jessfromchemistwarehouse has worked at the blue and yellow chemist for 12+ years. With over 35,000 followers on TikTok and 15,000+ on Instagram, Jess has a gift for taking us through the (sometimes) overwhelming isles to find hidden gems and best sellers.

Lauren's world was turned upside down with a startling medical diagnosis. "I was diagnosed with a stage 4 PXA tumour, which was later downgraded to a stage 3. A PXA tumour is a combination of different varieties of tumour growing together, which makes it extremely rare and unpredictable." The onset of her condition, initially mistaken for migraines, was a glimpse of the daunting battle ahead.

In the ever-evolving world of skincare, it's exhilarating to come across products that not only promise but also deliver exceptional results. Today, I want to share with you three innovative products that have recently caught my attention and have made a significant impact on my skincare routine.

While SEO is often associated with traditional websites and long-form content, it can be just as effective on platforms like TikTok and Instagram Reels. Search Engine Optimisation, or SEO, comprises a set of strategies and techniques used to enhance the visibility and ranking of digital content on search engines (like Google).

For aspiring influencers and content creators, the transition from receiving gifted products to securing paid collaborations is a significant milestone.

While it may seem like a daunting journey, the path from gifted to paid can be navigated successfully with the right approach.

Sam [bythecounter] is a Skincare Blogger in the beauty and skincare community who has a gritty, fact based style. His no BS approach and text heavy statics empower the consumer to make educated decisions that are aligned with what they value. Sam is also well known for his popular Top 10 Trending series.

As the entrepreneurial landscape continues to evolve, we are witnessing a welcomed surge in female-founded brands that are making their long awaited mark. This transformation has been significantly driven by women founders who are not just advocating for change but are actively shaping a more inclusive and conscious beauty world, which compounds into more women entering the beauty space.

One major pet peeve is a lack of professionalism. This includes late content submissions, failure to send content for approval, and delayed communications. Influencers are expected to treat collaborations as a professional engagement (a job…), respecting deadlines and communication protocols.

In the digital age, where content is queen and the market is (somewhat) saturated with creators, building a personal brand has become more than a mere advantage—It's a necessity. A strong personal brand distinguishes you from the crowd, establishes your credibility, and creates a loyal community. This article explores why building a personal brand is essential in content creation and how to effectively cultivate it.

TikTok stands out in 2024 as a hub of creativity and cultural shifts. Delving into the trend report, we uncover the nuances of TikTok's trends and how brands can effectively harness them.