Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.

As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.

Setting the standard and value of your profile is up to you. It always has been! If you’ve said yes to a contra agreement like mentioned before, it doesn’t mean you can’t start implementing the tips in this article now. Also- this is important. The brands aren’t bad for offering creators these opportunities. It is a win/win often, even if a contra or “gifted” collaboration is in the interest of long term relationship building, I strongly believe the methods in this article give both creators and brands the best of both worlds.

While SEO is often associated with traditional websites and long-form content, it can be just as effective on platforms like TikTok and Instagram Reels. Search Engine Optimisation, or SEO, comprises a set of strategies and techniques used to enhance the visibility and ranking of digital content on search engines (like Google).

For aspiring influencers and content creators, the transition from receiving gifted products to securing paid collaborations is a significant milestone.

While it may seem like a daunting journey, the path from gifted to paid can be navigated successfully with the right approach.

One major pet peeve is a lack of professionalism. This includes late content submissions, failure to send content for approval, and delayed communications. Influencers are expected to treat collaborations as a professional engagement (a job…), respecting deadlines and communication protocols.

In the digital age, where content is queen and the market is (somewhat) saturated with creators, building a personal brand has become more than a mere advantage—It's a necessity. A strong personal brand distinguishes you from the crowd, establishes your credibility, and creates a loyal community. This article explores why building a personal brand is essential in content creation and how to effectively cultivate it.

TikTok stands out in 2024 as a hub of creativity and cultural shifts. Delving into the trend report, we uncover the nuances of TikTok's trends and how brands can effectively harness them.

A study by David Card and Alexandra Mas found that when employees were informed about the salaries of their colleagues, it led to a significant rise in their own wages by approximately 2.4%.

From the above we can gather that not only did sharing wages assist underpaid employees in the company to be paid fairly, it also lifted the wages of others in the company, and raised the industry standard.

In the fast moving and diverse world of online content creation, the possibilities are virtually boundless. Whether you're just starting your content creation journey or seeking to refine your skills, welcome! Let’s chat about it.

If you’ve ever come across a brand that you just feel connected with, that you feel like gets you, that makes you feel like a version of yourself that you love, or there’s something about them that just tickles your brain in a nice way, you already understand the power of branding.

The best paid partnerships and collaborations come organically. Here’s a list of how to engage with brands, get to know the people behind the marketing team and bring value to a partnership that you’re able to eventually pitch.

G’day, fellow Aussie content creators. We’ve all been there. How the hell do I make an invoice? I don’t even have an ABN! Do I need an ABN? What do I do?! Let’s go step by step through a basic How to: Invoice, and we can go from there.

Saturation, saturation, saturation. We’re kind of sick of hearing it, to be honest. We get it- there’s a lot on the market, but time and time again brands shoot through the chaos and fuzz, and land in their target customers hands. Instead of getting overwhelmed, get motivated by these proven steps;

If your goal is to work with brands, you need a media kit to show that you are serious about your content creation career. This is your resume to showcase your personal brand and what you can offer.

Discover how to create a standout influencer media kit with this in-depth guide by Minnie, a full-time content creator. Learn from her blunders and wins, get step-by-step instructions, and access templates to elevate your brand. Ask questions and share your thoughts below!