Panellists delved into leveraging technology for innovation, focusing on sustainable platforms and innovative marketing strategies like self-driving initiatives. Community-centric strategies took centre stage, emphasising loyalty programs, authentic customer engagement, and the importance of diversity and representation within the audience.

Our promise? There will be no cringing when these gifts are opened.

Female founded, Aussie owned and holy grail brands- This list is full of thoughtful gifting ideas for the beauty lover with all levels of experience. Let’s jump in!

In the fast moving and diverse world of online content creation, the possibilities are virtually boundless. Whether you're just starting your content creation journey or seeking to refine your skills, welcome! Let’s chat about it.

Low care for hair? Ever get overwhelmed by the wall of hair products at the shops- or the mysterious bottles at the hairdressers that feel like such a big jump from your knock-off ALDI dupe of Tresemme…? That’s why we spoke to Lauren, with her decades long experience in all things hair, some questions we are desperate to know the answer to.

This technique involves sitting down with a literal rubber duck and engaging in a conversation about the problem at hand. While primarily a tool for software engineers, the benefits of rubber ducking extend beyond the realm of code. (PS: You don’t have to quack, your language of choice is completely fine)

If you’ve ever come across a brand that you just feel connected with, that you feel like gets you, that makes you feel like a version of yourself that you love, or there’s something about them that just tickles your brain in a nice way, you already understand the power of branding.

With a planner, you can jot down all your to-dos, meetings, and deadlines, so you don't have to rely on your memory or scramble at the last minute. Plus, it's like having a personal cheerleader – as you check things off, you feel a sense of accomplishment and motivation. It also ensures you make time for self-care and leisure, which is crucial for maintaining that work-life balance.

The best paid partnerships and collaborations come organically. Here’s a list of how to engage with brands, get to know the people behind the marketing team and bring value to a partnership that you’re able to eventually pitch.

G’day, fellow Aussie content creators. We’ve all been there. How the hell do I make an invoice? I don’t even have an ABN! Do I need an ABN? What do I do?! Let’s go step by step through a basic How to: Invoice, and we can go from there.

Saturation, saturation, saturation. We’re kind of sick of hearing it, to be honest. We get it- there’s a lot on the market, but time and time again brands shoot through the chaos and fuzz, and land in their target customers hands. Instead of getting overwhelmed, get motivated by these proven steps;

Body break outs can be discouraging and quickly worsen in severity. You may notice one spot, and in what feels like a week, have a handful more. Body acne can look different; Cysts, little red spots, white heads, nodules… They are all a result of dead skin cells, oil and sebum clogging a pore on the skin.

*Ouch* I flinch, at the spoilt, first world problem of falling in love with a serum I've been sent, looking up the price to purchase it myself, and seeing it's (sometimes well) over $100…

Software engineers don’t work harder than any other profession. They’re not more dedicated or determined, and often work less than people I’ve seen in other industries. However, what sets them apart is their exceptional project management skills.

Identify ruminating background thoughts and think of them as sabotaging software bloat that sucks precious computing space. Here’s how I approach mine.

Don't get us wrong, we are so here for pink- all kinds. We truly do not discriminate. Especially after barbie-mania and all the joy that came along with it! However, in a pink drenched 2023 skincare scene, these brands that are anything but pink have caught our eye…

If your goal is to work with brands, you need a media kit to show that you are serious about your content creation career. This is your resume to showcase your personal brand and what you can offer.

Discover how to create a standout influencer media kit with this in-depth guide by Minnie, a full-time content creator. Learn from her blunders and wins, get step-by-step instructions, and access templates to elevate your brand. Ask questions and share your thoughts below!

If you thought Self Help was a 80s fad that momentarily held our middle-aged parents attention and convinced them to declutter the house once or twice, you’d be forgiven. The Self Help movement is still alive and well in 2023, and has an unexpected audience- Under 25s.