Speaking to a camera can be daunting, but with the right tips and mindset, you can feel confident and natural on screen. Many people, including myself, have faced the challenge of speaking to a camera and have learned valuable lessons along the way. Here are some tips and insights to help you improve your on-camera presence and deliver engaging content.

As we transition from winter to the warmer months, our skin undergoes a significant change. The chill of winter can leave our skin dry and compromised, while the approaching warmer season brings salt, sand, and sweat, which can irritate already stressed skin. To help strengthen your skin and prepare it for these new challenges, here are some essential tips to keep your skin healthy and resilient.

I used to be a religious loofah user, replacing them every two to three months when they started to fall apart. While I thought I was doing my part to stay hygienic, I didn’t realise how wasteful it was and the hidden dangers loofahs carried. They never completely dry between showers, and I found out that they could harbour bacteria and grow mould – even if you can't see it.

Are peptides another skincare fad, or are they here to stay? There are many forms of Peptides that target specific concerns, and are wonderful companions to other ingredients when blended in a more complicated formula- but also work amazing as a hero ingredient.

In the end of the day, doing the right thing doesn’t need to come from passion or burning desire- it just simply needs to happen. That’s how I feel about the MCoBeauty situation. I’ve worked with them multiple times over the years in a paid and organic capacity, and have been using their products for well over a decade. I’ve regularly candidly spoken to the team about feedback concerns, their treatment of creators and their duping, etc etc.

When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.

Jess is a passionate skin expert, clinic owner, and skin enthusiast. Her favourite part about being a skin therapist is seeing clients start their journey with, and in a short time transforming into the most confident version of themselves. Its what she calls the "Bare Skin Confidence" strut. She’s let us ask her about some questions we’ve had buzzing around.

These products are so multi dimensional and forgiving. Everything feels thought through and the way they transform the skin is amazing. The quality feels and performs as high end and the cost per ml is *amazing* value. Beyond that, Hilary’s honesty is so refreshing. I love her ethos about community building and supporting women. A total gem, and I had the privilege of being in one of her famous master classes at a showcase.

A quick review round up of some viral K-Beauty picks including the Dear, Klairs cleansing oil and Wishtrend home brands.

SVR has always lined pharmacy shelves in Europe next to well-known chemist brands like La Roche-Posay, Avène, and Bioderma. Yet, for us Aussies, it’s a new brand making a splash on the scene.

Determining your rates as a content creator can be tricky, but it's essential to ensure you're getting paid fairly for your work. Brands are willing to pay for quality content, but they need to understand what they're getting for their money.

Fly Bodd and SVNT Skin exemplify the innovative spirit and cultural richness that Black and Aboriginal-owned brands bring to the beauty industry. VAMSBEAUTY is proud to celebrate and support these brands, recognising their contributions to a more inclusive and diverse beauty landscape.

Anniversaries, going away gifts- a push present- This is where to stock up for your beauty lover bestie. Look no further than these thoughtful gifts from the female-led brands at VAMS. Gifts go deeper than gorgeous packaging and formulas- they are all female founded and owned.

Engagement rate measures how actively your audience interacts with your content. This article explains how to calculate engagement rate, why it matters, and how to improve it. Learn the formula, see an example calculation, and discover tips for boosting likes, comments, saves, and shares.

Discover essential negotiation strategies for freelancers to ensure fair compensation and strong client relationships. Learn top principles from Chris Voss's "Never Split the Difference" and practical tips to prepare, communicate, and negotiate effectively.

Learn how to craft professional outreach emails to brands and PR teams with our essential tips. Stand out, communicate effectively, and improve your influencer marketing strategy with clear subject lines, proper formatting, and timely responses.

Discovering and defining your brand voice is a crucial step in creating an authentic and resonant brand identity. While this process can be complex, especially for those starting out or tackling it independently, it doesn't have to be overwhelming.

Hear us out- a gift card isn’t a cop out. It’s actually a wonderful, well thought through gift (that is…if you get one of these.) Women owned and founded- we’ve got you covered with these considered brands. Holme Beauty, Naked Sundays and VAMS are all perfect last minute gift options.

Discover VAMS, a beauty retailer dedicated to women-founded brands. Proudly stocking Aboriginal-owned and Black-owned female-led beauty brands, VAMS is rewriting the narrative of self-love and empowerment. Follow their mission on Instagram @vamsbeauty and visit vamsbeauty.com

In this article, we will outline a step-by-step guide on how to effectively approach brands and increase your chances of being added to their PR roster.